Visual Identity

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MEDS_visual identity guidelines

Purpose of this article is to teach you how to properly use MEDS logo. Made on May 17th 2019 by Jennifer Beitel and Marta Badurina.

This is the decision made by MEDIA department during the discussions at MENC Ohrid 2016, MENC Zaragoza 2017 and MENC Galway 2018.
Last logo redesign: MENC Ohrid 2016 by Mariano Eckert, Marta Badurina and Jennifer Beitel.
Initiatives logo design: After MENC Galway 2018 by Ana Čajić. Tjaša Čordaš, Steven Whitehouse, Marta Badurina, Jennifer Beitel.



number description example
A "JUST MEDS"; MEDS Logotype: own curved logo LOGO A.png
B “MEDS - Meeting of Design Students” consists of MEDS Logotype: own curved logo andsubtitle font Poppins Logo B.png
C Signature “MEDS - Meeting of Design Students” MEDS Logotype: own curved logo “m” and subtitle font Poppins Logo C.png
1. IMPORTANT FOR LAYOUTING

The “m” of the logo can help you to keep the right distance from the logo to the edge of a document, poster, etc., another layout element...
Grid 1.png Grid 2.png

Square in the “m” and use this shape to keep the distance, rotate to 90 degrees like in the picture. Do it with all LOGOTYPES A, B and C

1.2_WHERE CAN I FIND THE LOGO?

MEGA > MEDS NETWORK > MEDIA > CORPORATE IDENTITY > LOGOTYPE https://mega.nz/fm/cIVUnbiJ
find the login details on slack!

BEFORE WE START: The Font that we use for ALL TEXTS is called: MONTSERRAT You can find it here to download: https://fonts.google.com/specimen/Montserrat It is easy to use for any device and is also easy to use in Wordpress on the website!

2._HOW TO USE THE LOGO AND WHEN


PRINT
2.1_PRINT_small scale
(documents, visa letters, anything when logo is used as a disclaimer and it’s in a small scale max. 1-2 cm in height)
materials to work with https://mega.nz/fm/ZBlRnRbC
This is when we use LOGO A. If you try to use logo with a subtitle (LOGO B) - it’s not going to be readable.

2.2_PRINT_big scale
(posters - from A3 to banners)
- materials to work with https://mega.nz/fm/ZBlRnRbC
If the logo is alone, we use LOGO B (photo example underneath)

Print big scale.png


If the logo is next to the sponsors, we use LOGO C (we don’t have an example picture, but trust us)

2.3_PRESENTATION first or last page


If the logo is alone, we use LOGO B
Presentation layout 0.png

2.4_PRESENTATION disclaimer
Where can you find this beautiful presentation layout? It’s here → https://mega.nz/fm/FR0AVTJI
We use LOGO C. Presentation layout.png We use LOGO C.