Visual Identity

logo	description	example
A	MEDS Logotype: own curved logo
B	B_LOGO “MEDS - Meeting of Design Students” consists of MEDS Logotype: own curved logo subtitle font Poppins: https://mega.nz/fm/BJURjKSI || Logo B
C	C_Signature “MEDS - Meeting of Design Students” MEDS Logotype: own curved logo “m” subtitle font Poppins: https://mega.nz/fm/BJURjKSI%7C%7C Logo C

MEDS_visual identity guidelines

How to properly use MEDS logo Made on May 17th 2019 by Jennifer Beitel and Marta Badurina.

This is the decision made by MEDIA department during the discussions after MENC Ohrid, MENC Zaragoza and MENC Galway.

Tables of contents 1. VERSIONS OF OUR LOGO

2. WHERE TO FIND IT

3. HOW AND WHEN TO USE IT

4. INITIATIVES LOGO

1_VERSIONS OF OUR LOGO

A_just “MEDS” consists of: MEDS Logotype: own curved logo

B_LOGO “MEDS - Meeting of Design Students” consists of MEDS Logotype: own curved logo subtitle font Poppins: https://mega.nz/fm/BJURjKSI

Logo B

C_Signature “MEDS - Meeting of Design Students” MEDS Logotype: own curved logo “m” subtitle font Poppins: https://mega.nz/fm/BJURjKSI

Logo C

1.1 IMPORTANT FOR LAYOUTING The “m” of the logo can help you to keep the right distance from the logo to the edge of a document, poster, etc. another layout element

square in the “m” and use this shape to keep the distance, rotate to 90 degrees like in the picture. Do it with all LOGOTYPES A, B and C

1.2_WHERE CAN I FIND THE LOGO?

MEGA > MEDS NETWORK > MEDIA > CORPORATE IDENTITY > LOGOTYPE https://mega.nz/fm/cIVUnbiJ

Username: medscloud@gmail.com Password: #MEDSfamily4ever!

BEFORE WE START: The Font that we use for ALL TEXTS is called: MONTSERRAT You can find it here to download: https://fonts.google.com/specimen/Montserrat It is easy to use for any device and is also easy to use in Wordpress on the website!

2_HOW TO USE THE LOGO AND WHEN

PRINT

2.1_PRINT_small scale (documents, visa letters, anything when logo is used as a disclaimer and it’s in a small scale max. 1-2 cm in height) materials to work with https://mega.nz/fm/ZBlRnRbC

This is when we use LOGO A. If you try to use logo with a subtitle (LOGO B) - it’s not going to be readable.

2.2_PRINT_big scale (posters - from A3 to banners) materials to work with https://mega.nz/fm/ZBlRnRbC

If the logo is alone, we use LOGO B (photo example underneath)

If the logo is next to the sponsors, we use LOGO C (we don’t have an example picture, but trust us)

2.3_PRESENTATION first or last page

If the logo is alone, we use LOGO B

2.4_PRESENTATION disclaimer

We use LOGO C. Where can you find this beautiful presentation layout? It’s here → https://mega.nz/fm/FR0AVTJI

2.5_SOCIAL MEDIA

THE RIGHT WAY TO USE IT for social media accounts, we use only the letter M. simply works and looks way better in avatars.

THE WRONG WAY TO USE IT Why? this is the reason: bad readability, subtitle merges visually into one single line

2.6_ E-MAIL SIGNAGE

Wondering how you can also implement this fancy email signage? Here you go, a step by step tutorial! https://docs.google.com/document/d/1terxzBpWqSic7Jxjx0o5bsVGUTsrorlg_ICYPiCIEBo/edit

2.7_VIDEO (same as a first or last page in a presentation)

2.8_ANNUAL WORKSHOP VISUAL IDENTITY WITH MEDS-LOGO Simply use LOGO A - no need to use the subtitle)

3. INITIATIVES LOGOS

3.1_Where can I find them? MEGA > MEDS NETWORK > MEDIA > CORPORATE IDENTITY > LOGOTYPE > INITIATIVES LOGO https://mega.nz/fm/tdkjFIxL

We decided to go for: “m” instead of “meds” + the additional name of the initiative (in Poppins Font https://mega.nz/fm/BJURjKSI) the initiative is aligned to the m on both sides! 3.1_m_forum: 3.2_m_gallery: 3.3_m_travel: 3.4_m_studio:

For a long discussion about this visit the MEDS Slack channel #branding

3.2_THE RIGHT WAY TO USE IT

When you use the logo for social media, you should use the frame Why? You will see in the instagram grid directly which initiatives belong together. Since we decided to go for only one meds network channel its more difficult for the audience to see straight away which initiatives belong together.

When you use the logo alone, you shouldn’t use the frame

good use of a logo (“travel” will be updated with the Poppins Font!!)

bad use of logo Why? twice the logo “MEDS” in the picture now it doesn’t have the “m” + initiative name

THAT’S ALL FOR NOW! with love (and a little bit of bitterness), Marta & Jennifer