Visual Identity
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Revision as of 00:18, 31 October 2019 by MartaBadurina (talk | contribs)
MEDS_visual identity guidelines
Purpose of this article is to teach you how to properly use MEDS logo.
Made on May 17th 2019 by Jennifer Beitel and Marta Badurina.
This is the decision made by MEDIA department during the discussions at MENC Ohrid 2016, MENC Zaragoza 2017 and MENC Galway 2018.
Last logo redesign: MENC Ohrid 2016 by Mariano Eckert, Marta Badurina and Jennifer Beitel.
Initiatives logo design: After MENC Galway 2018 by Ana Čajić. Tjaša Čordaš, Steven Whitehouse, Marta Badurina, Jennifer Beitel.
Contents
1. IMPORTANT FOR LAYOUTING
The “m” of the logo can help you to keep the right distance from the logo to
the edge of a document, poster, etc., another layout element...
Square in the “m” and use this shape to keep the distance, rotate to 90 degrees like in the picture. Do it with all LOGOTYPES A, B and C
1.2_WHERE CAN I FIND THE LOGO?
MEGA > MEDS NETWORK > MEDIA > CORPORATE IDENTITY > LOGOTYPE
https://mega.nz/fm/cIVUnbiJ
find the login details on slack!
BEFORE WE START:
The Font that we use for ALL TEXTS is called: MONTSERRAT
You can find it here to download: https://fonts.google.com/specimen/Montserrat
It is easy to use for any device and is also easy to use in Wordpress on the website!
2._HOW TO USE THE LOGO AND WHEN
PRINT
2.1_PRINT_small scale
(documents, visa letters, anything when logo is used as a disclaimer and it’s in a small scale max. 1-2 cm in height)
materials to work with https://mega.nz/fm/ZBlRnRbC
This is when we use LOGO A. If you try to use logo with a subtitle (LOGO B) - it’s not going to be readable.
2.2_PRINT_big scale
(posters - from A3 to banners)
- materials to work with https://mega.nz/fm/ZBlRnRbC
If the logo is alone, we use LOGO B (photo example underneath)
If the logo is next to the sponsors, we use LOGO C (we don’t have an example picture, but trust us)
2.3_PRESENTATION first or last page
If the logo is alone, we use LOGO B
2.4_PRESENTATION disclaimer
Where can you find this beautiful presentation layout? It’s here → https://mega.nz/fm/FR0AVTJI
We use LOGO C.
We use LOGO C.